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Udaan

Udaan is an Indian business-to-business (B2B) e-commerce platform that was founded in 2016. It aims to simplify and streamline the process of buying and selling products for small and medium-sized businesses (SMBs) in India. Udaan connects manufacturers, wholesalers, traders, and retailers on its platform, enabling them to discover products, negotiate deals, and engage in trade.

Udaan offers a wide range of product categories, including electronics, fashion, home essentials, personal care, and more. The platform provides a convenient and efficient way for businesses to source products at competitive prices, eliminating intermediaries and reducing supply chain complexities.


Product Sourcing

Udaan offers a wide range of product categories, allowing businesses to source products directly from manufacturers, wholesalers, and traders. It provides a diverse catalog of products, including electronics, fashion, home essentials, personal care, and more.

Negotiation and Deal Making

Udaan enables businesses to negotiate deals and pricing directly with suppliers. It provides a platform for transparent communication, allowing buyers and sellers to reach mutually beneficial agreements.

Order Placement and Management

Businesses can place orders on the Udaan platform, track their shipments, and manage their inventory effectively. The platform streamlines the entire order management process, providing a seamless experience for businesses.

Credit Facilities

Udaan offers credit facilities to businesses, helping them manage their working capital and cash flow. It provides access to credit lines, allowing businesses to make purchases and pay at a later date, facilitating smoother transactions.

Logistics Support

Udaan provides logistics and delivery support to businesses. It partners with reliable logistics providers to ensure timely and efficient product delivery across different locations in India.

Financing Assistance

Udaan assists businesses with financing options and connects them with financial institutions if they require additional funding for business expansion or other financial needs.

Data Analytics and Insights

Udaan provides data analytics and insights to businesses, helping them make informed decisions. It offers information on market trends, product performance, and customer preferences, allowing businesses to optimize their sourcing strategies.

Mobile Application

Udaan has a user-friendly mobile application that allows businesses to access the platform on the go. The mobile app provides convenience and flexibility in browsing products, placing orders, and managing operations.