Udaan is an Indian business-to-business (B2B) e-commerce platform that was founded in 2016. It aims to simplify and streamline the process of buying and selling products for small and medium-sized businesses (SMBs) in India. Udaan connects manufacturers, wholesalers, traders, and retailers on its platform, enabling them to discover products, negotiate deals, and engage in trade.
Udaan offers a wide range of product categories, including electronics, fashion, home essentials, personal care, and more. The platform provides a convenient and efficient way for businesses to source products at competitive prices, eliminating intermediaries and reducing supply chain complexities.