Amazon is a multinational technology company founded by Jeff Bezos in 1994. It is one of the largest and most influential companies in the world, with a significant presence in various industries. Initially starting as an online bookstore, Amazon has expanded its operations and diversified its product and service offerings over the years.
At its core, Amazon is best known as an e-commerce platform that operates the world’s largest online marketplace. It provides a platform for individuals and businesses to buy and sell a vast array of products, including books, electronics, clothing, home goods, and more. Customers can browse through a wide selection of items, read reviews, compare prices, and make purchases conveniently through the Amazon website or mobile app.
Amazon Business Seller Program
This program allows businesses to sell their products directly to other businesses through the Amazon Business marketplace. It provides access to millions of business customers and offers features like business pricing, quantity discounts, and business-specific product selection.
Seller Central
This is the platform where sell partners manage their selling accounts and product listings on Amazon. It provides tools for inventory management, order fulfillment, pricing, promotions, customer communications, and reporting.
Amazon Business Seller Tools
Amazon offers various tools to assist sell partners in managing their B2B sales. These tools include the Business Pricing feature, which allows sellers to offer business-exclusive pricing to Amazon Business customers.
VAT Calculation Service
For sell partners operating across multiple countries, Amazon provides a VAT calculation service. This service helps calculate and collect value-added tax (VAT) on sales in compliance with local tax regulations.
Amazon Business Analytics
Sell partners have access to analytics and reporting tools that provide insights into sales performance, customer behavior, and other key metrics. This information helps sell partners make informed decisions and optimize their B2B selling strategies.
Fulfillment by Amazon (FBA)
Sell partners can opt to use Amazon’s FBA service, which allows them to store their products in Amazon’s fulfillment centers. Amazon takes care of packaging, shipping, and customer service, providing a streamlined fulfillment experience.
Business Pricing and Quantity Discounts
Sell partners can offer business-specific pricing and quantity discounts to attract and incentivize bulk purchases from Amazon Business customers.
Sponsored Products
This advertising service allows sell partners to promote their products within the Amazon marketplace. Sell partners can create sponsored product campaigns to increase visibility and drive traffic to their listings.